Project Context
The aim is to develop the visual identity for an experimental restaurant in Madrid, conceived as a living archive of creative strategies for cooking and surviving in contexts of scarcity.
The space functions simultaneously as:
 – restaurant
 – laboratory
 – visual archive of processes
 – cultural manifesto
Each dish is the result of extreme constraints: few ingredients, upcycling, optimization, and transformation.

Conceptual Definition
The project views cooking as a design system, where scarcity is not a problem but a creative driver.
The identity must communicate:
 – ingenuity
 – collective intelligence
 – adaptation
 – irreverence
 – a possible future
There is no luxury or traditional gastronomic aesthetic: there is system, process, and visual thinking.